Gaming Innovation Group’s (GiG) first new partnership of the year will see its iGaming platform technologies power the launch of recently established online casino brand PlayStar Casino in the U.S. market.
Based on a revenue share model, the agreement between GiG and the virtual operator has a 4-year minimum duration with an expected launch in the 4th quarter of this year.
Commenting on the tie-up, Chief Executive Officer for GiG, Richard Brown, said…
“It is very exciting to be part of PlayStar’s inspiring and innovative plans for the expanding US digital gambling market. PlayStar has an extremely strong product vision backed by a very experienced industry team. This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting PlayStar as they establish themselves as a strong and innovative iGaming brand in the US and we are confident that it will be a successful partnership.”
Founded and operated by Joel Wikell and Adam Noble, P 7BALL CX layStar Casino announced earlier in the week its partnership with Ocean Casino Resort in New Jersey. Noble is the former Commercial Manager for Yggdrasil Gaming and former Head of Sales and Business Development – Platform Services for Play’n GO, while Founder and Chairman Wikell is the Founder of HexiGames, Readly, and Boss Media, and the Co-founder of Blinto AB.
Plans for NJ and beyond:
Co-founder and Executive Vice President for PlayStar Casino, Noble added…
“Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner. We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA.”
“PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market. Our player experience focus, centred on a unique product offering, engaging frontend concept and personalisation will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year.”
Sizzling sports betting market:
In related news, the northeastern U.S. state’s regulated sports betting market enjoyed its fifth consecutive record-breaking month in December after amassing aggregated revenues of $66.4 million courtesy of a monumental $996.3 million in combined handle.
