Online casino solutions innovator, NetEnt AB, has announced that players in New Jersey can now enjoy its full portfolio of games following the implementation of the early-Apr 7BALL il deal its NetEnt Americas LLC subsidiary inked with the new Hard Rock Hotel and Casino Atlantic City.
Formerly known as the Trump Taj Mahal Casino Resort, the almost 2,000-room Hard Rock Hotel and Casino Atlantic City officially opened for business on Thursday afternoon complete with a New Jersey-licensed iGaming service that now features online casino games from NetEnt AB.
“After successful technical integration, a broad selection of [our] popular games are available with Hard Rock Hotel and Casino Atlantic City in New Jersey, whose online players can now enjoy [our] full offering including free spins,” read a Tuesday statement from Stockholm-listed NetEnt AB.
Owned by an entity known as Boardwalk 1000, which consists of Hard Rock International alongside private investors Joe Jingoli and Jack Morris, the rock music-themed facility features an 119,657 sq ft gaming floor with 120 gaming tables alongside an assortment of some 2,144 slots. The Boardwalk venue houses the Hard Rock Live Mark Etess Theater, which can hold around 5,500 concert-goers, in addition to a plethora of food outlets and an adjoining 402-seat Hard Rock Cafe with 16 bar-top slots.
“I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to its online casino players in New Jersey,” read an April 5 statement from Bjorn Krantz, Chief Commercial Officer for NetEnt AB. “Hard Rock has a strong global brand and I look forward to supporting it to grow its new online casino business.”
